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Survey on Device Fingerprinting
At present, the model that underlies most web services is based on providing a completely free service in exchange for the monetisation of the data gathered from users. In most cases, the information gathered from users is monetised through marketing services that run personalised advertising campaigns for clients looking to advertise their product or service. Therefore, in addition to identifying the user, tracking them and gathering the data, they need to profile those data with the aim of maximising the efficiency of the advertising on offer.
1. INTRODUCTION.
2. DEVICE FINGERPRINTING.
3. FINGERPRINTING TECHNIQUES.
4. LEVELS OF IDENTIFICATION.
5. ASSESSMENT OF LEVEL OF IDENTIFICATION.
6. THE STUDY.
7. MEASURES AVAILABLE TO THE USER.
8. INDUSTRY RECOMMENDATIONS.
9. CONCLUSIONS.
ANNEX I.
ANNEX II.
ANNEX III.
- Formato: PDF
- Número de páginas: 33
- Tamaño: 1.509 Kb.
At present, the model that underlies most web services is based on providing a completely free service in exchange for the monetisation of the data gathered from users. In most cases, the information gathered from users is monetised through marketing services that run personalised advertising campaigns for clients looking to advertise their product or service. Therefore, in addition to identifying the user, tracking them and gathering the data, they need to profile those data with the aim of maximising the efficiency of the advertising on offer.
1. INTRODUCTION.
2. DEVICE FINGERPRINTING.
3. FINGERPRINTING TECHNIQUES.
4. LEVELS OF IDENTIFICATION.
5. ASSESSMENT OF LEVEL OF IDENTIFICATION.
6. THE STUDY.
7. MEASURES AVAILABLE TO THE USER.
8. INDUSTRY RECOMMENDATIONS.
9. CONCLUSIONS.
ANNEX I.
ANNEX II.
ANNEX III.
- Formato: PDF
- Número de páginas: 33
- Tamaño: 1.509 Kb.
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